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  • Writer's picturePete Coughlin

Salesforce for Nonprofits: Comparing Nonprofit Success Pack (NPSP) and Nonprofit Cloud

Updated: May 20

In the nonprofit sector, effective management of donor relationships, fundraising efforts, and program operations is crucial for success. Salesforce offers two powerful solutions tailored specifically for nonprofits: the Nonprofit Success Pack (NPSP) and Nonprofit Cloud. While both solutions provide robust tools to support nonprofit missions, they cater to different needs and organizational sizes. This article compares these two offerings to help organizations determine which is the best fit for their needs.

Salesforce Nonprofit Success Pack (NPSP)


The Nonprofit Success Pack (NPSP) is a set of pre-configured apps and components designed to assist nonprofits in managing their constituents, fundraising, and programs. Built on the Salesforce CRM platform, NPSP offers a flexible and customizable solution that can be tailored to meet the specific needs of different nonprofit organizations.

Key Features:

  1. Constituent Management: Tracks individual and organizational relationships, manages households, and provides detailed constituent profiles.

  2. Fundraising: Manages donations, pledges, grants, and campaigns with tools for donor management, recurring donations, and gift entry.

  3. Program Management: Tracks program participation, manages volunteers, and oversees service delivery.

  4. Reporting and Analytics: Utilizes pre-built reports and dashboards tailored for nonprofit metrics, allowing detailed analysis of fundraising and program performance.

  5. Customization: Highly customizable with a wide range of third-party apps available through the Salesforce AppExchange.

  6. Community Support: Offers a strong support community and resources, including the Power of Us Hub for nonprofits using Salesforce.

Target Audience:

NPSP is ideal for small to medium-sized nonprofits looking for a cost-effective, flexible solution to manage donor relations and fundraising efforts.

Salesforce Nonprofit Cloud


Nonprofit Cloud is a more comprehensive, integrated suite of Salesforce products and solutions specifically packaged for nonprofits. It includes NPSP as a core component but extends its capabilities with additional Salesforce products and services.

Key Features:

  1. Enhanced Constituent Management: Provides advanced tools for managing relationships and interactions with donors, volunteers, and beneficiaries.

  2. Advanced Fundraising: Integrated with Salesforce’s broader suite of marketing and engagement tools, including Marketing Cloud and Pardot (now Marketing Cloud Account Engagement) for sophisticated fundraising campaigns.

  3. Program Management: Offers comprehensive tools for managing programs, including program impact measurement, case management, and outcomes tracking.

  4. Grant Management: Includes tools specifically designed to manage the lifecycle of grants, from application to reporting.

  5. Analytics and Insights: Features advanced analytics capabilities, including Einstein Analytics for predictive insights and data-driven decision-making.

  6. Integration: Seamlessly integrates with other Salesforce products such as Service Cloud, Marketing Cloud, and Experience Cloud, providing a unified platform for all nonprofit operations.

  7. AI and Automation: Utilizes Salesforce's AI capabilities (Einstein) for smarter donor engagement, automated workflows, and personalized communication.

  8. Target Audience: Nonprofit Cloud is suitable for larger nonprofits and international NGOs that require a comprehensive, scalable solution to manage complex operations and campaigns.


Choosing between Salesforce Nonprofit Success Pack (NPSP) and Nonprofit Cloud depends largely on the size and specific needs of an organization:

NPSP: Best for small to medium-sized nonprofits needing core CRM functionalities, constituent and fundraising management, with ample customization options.

Nonprofit Cloud: Ideal for larger organizations requiring an integrated suite of advanced tools for fundraising, program management, analytics, and more comprehensive nonprofit operations.

Both solutions offer powerful capabilities to help nonprofits achieve their missions, but understanding the unique features and benefits of each can guide organizations toward making an informed decision that aligns with their goals.

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