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  • Writer's picturePete Coughlin

Museum of Science Boston: Comparative Analysis of Adobe, Salesforce, and Snowflake Platforms


Executive Summary:

The Museum of Science, Boston is considering the implementation of a new Digital Experience Platform (DXP). This document compares Adobe Marketing Cloud and Salesforce, integrating Snowflake for advanced data management and analytics, to determine the best fit for enhancing visitor experiences and streamlining data processes.


Introduction:

  • Objective: Evaluate Adobe Marketing Cloud and Salesforce for their potential as a DXP for the Museum of Science, Boston.

  • Scope: Includes technical details, integration potential with Snowflake, and strategic considerations.

Adobe Marketing Cloud for MoS Boston DXP:

  • Experience Emphasis: Adobe prioritizes seamless, engaging digital experiences through its Experience Cloud, including the Marketing Cloud.

  • Content-Centric Approach: Strong in creative software and content management, particularly through Adobe Experience Manager.

  • Data-Driven Personalization: Features Adobe Analytics for data insights to enable personalized visitor experiences.

Key Components of Adobe Marketing Cloud:

  • Adobe Analytics: Advanced analytics and reporting.

  • Adobe Experience Manager (AEM): Comprehensive content management.

  • Adobe Target: Personalization and A/B testing.

  • Adobe Campaign: Marketing automation.

  • Adobe Audience Manager: Data management platform.

  • Adobe Commerce Cloud (Magento): E-commerce solution integration.

  • Adobe Real-Time CDP: Real-time customer data platform.

  • Adobe Marketo Engage: Marketing automation and engagement.

Salesforce Ecosystem for MoS Boston DXP: (currently in limited use)

  • Unified Customer Lifecycle Management: Integrates marketing, sales, and service functionalities.

  • Modularity and Extensibility: Customizable via AppExchange.

  • CRM-Centric Digital Experiences: Strong integration with CRM functionalities.

Key Components of Salesforce Ecosystem:

  • Sales Cloud: Sales automation.

  • Service Cloud: Customer service management.

  • Marketing Cloud: Marketing automation.

Integration with Snowflake:

  • Data Ingestion and Management: Both platforms can integrate with our Snowflake instance to enhance data ingestion, storage, and analysis, facilitating a comprehensive view of visitor data and interaction.

Considerations:

  • Business Priorities: Assess whether our focus is on content creation (Adobe) or CRM-centric processes (Salesforce).

  • Integration with Existing Systems: Evaluate ease of integration with our current technological infrastructure.

  • Scalability and Customization: Determine the scalability needs and customization capabilities not previously scoped in 2021

  • Budget and Total Cost of Ownership: Analyze all associated costs to ensure alignment with budget constraints.

Conclusion:

  • Recommendation:

  • Next Steps:

Appendices:

  • Detailed Feature Comparison Charts: For in-depth technical comparison.

  • Stakeholder Feedback and Insights: Gathered from initial discussions and pilot tests for possiible plaftofrm changes

  • Projected ROI Analysis: Financial implications of each platform over time.




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