Pete Coughlin
Salesforce for Nonprofits: Comparing Nonprofit Success Pack (NPSP) and Nonprofit Cloud
In the nonprofit sector, effective management of donor relationships, fundraising efforts, and program operations is crucial for success....
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Pete Coughlin
- Apr 26
- 2 min
Museum of Science Boston: Comparative Analysis of Adobe, Salesforce, and Snowflake Platforms
Executive Summary: The Museum of Science, Boston is considering the implementation of a new Digital Experience Platform (DXP). This...
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Pete Coughlin
- Apr 17
- 3 min
Mastering Omni-Channel Marketing: The Future of Customer Engagement in 2024
In the digital age, where customers interact with brands through an expanding array of touchpoints, omni-channel marketing stands out as...
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Pete Coughlin
- Mar 13
- 2 min
The Digital Marketing Odyssey: Mastering the Evolution of Martech
In the digital cosmos, where engagement is king, the saga of Marketing Technology (Martech) unfolds—a riveting narrative of how marketers...
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Pete Coughlin
- Feb 28
- 2 min
Empowering Businesses to Lead the Digital Transformation with Adobe Experience Platform
Adobe Experience Platform (AEP) has emerged as a game-changer in the marketing technology (MarTech) landscape, revolutionizing how...
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Pete Coughlin
- Feb 21
- 1 min
Visualizing the Salesforce Marketing Cloud Setup
Setting up Salesforce Marketing Cloud, a process both thrilling and challenging, becomes more manageable with a mind map. This visual...
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Pete Coughlin
- Feb 17
- 2 min
Navigating Product Management in a Non-Profit Science Museum: A Digital Approach
In the dynamic landscape of non-profit science museums, the application of product management principles is paramount to ensuring the...
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Pete Coughlin
- Feb 6
- 2 min
Digital Transformation: A Guide to the Role of a Business Architect
You're likely considering or already embarking on a digital transformation journey to keep your organization competitive and relevant....
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Pete Coughlin
- Feb 3
- 2 min
Navigating the Digital Landscape: The Symbiosis of Reach, Frequency, and Omni-channel Strategies
In the fast-paced realm of digital marketing, success hinges on the ability to not only capture attention but also to sustain a...
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Pete Coughlin
- Jan 27
- 2 min
Empowering Your Marketing Strategy with Martech Excellence
Martech (Marketing Technology) stands as a strategic linchpin, orchestrating and elevating marketing campaigns. In the face of time and...
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Pete Coughlin
- Jan 23
- 6 min
'Breaking Science News' Communication Enhancements for Museum of Science, Boston (PRD). Enabled by CRM Platform
1. Introduction: Purpose: The Breaking News Communication Enhancement feature aims to seamlessly blend traditional and digital...
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Pete Coughlin
- Jan 12
- 2 min
My Role at the Museum of Science, Boston "Routinely mitigating seemingly no-win scenarios to amicable resolution"
In my capacity as a Product Management Leader at the Museum of Science, Boston, I serve as the principal advocate for product management...
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Pete Coughlin
- Jan 6
- 2 min
Customer Experience Management (CXM)
Customer Experience Management (CXM) is something I find crucial in business strategy. It involves creating positive and seamless...
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