Pete Coughlin
Salesforce for Nonprofits: Comparing Nonprofit Success Pack (NPSP) and Nonprofit Cloud
In the nonprofit sector, effective management of donor relationships, fundraising efforts, and program operations is crucial for success....
top of page
Pete Coughlin
Apr 262 min read
Museum of Science Boston: Comparative Analysis of Adobe, Salesforce, and Snowflake Platforms
Executive Summary: The Museum of Science, Boston is considering the implementation of a new Digital Experience Platform (DXP). This...
7 views0 comments
Pete Coughlin
Apr 173 min read
Mastering Omni-Channel Marketing: The Future of Customer Engagement in 2024
In the digital age, where customers interact with brands through an expanding array of touchpoints, omni-channel marketing stands out as...
4 views0 comments
Pete Coughlin
Mar 132 min read
The Digital Marketing Odyssey: Mastering the Evolution of Martech
In the digital cosmos, where engagement is king, the saga of Marketing Technology (Martech) unfolds—a riveting narrative of how marketers...
6 views0 comments
Pete Coughlin
Feb 282 min read
Empowering Businesses to Lead the Digital Transformation with Adobe Experience Platform
Adobe Experience Platform (AEP) has emerged as a game-changer in the marketing technology (MarTech) landscape, revolutionizing how...
4 views0 comments
Pete Coughlin
Feb 211 min read
Visualizing the Salesforce Marketing Cloud Setup
Setting up Salesforce Marketing Cloud, a process both thrilling and challenging, becomes more manageable with a mind map. This visual...
31 views0 comments
Pete Coughlin
Feb 172 min read
Navigating Product Management in a Non-Profit Science Museum: A Digital Approach
In the dynamic landscape of non-profit science museums, the application of product management principles is paramount to ensuring the...
9 views0 comments
Pete Coughlin
Feb 62 min read
Digital Transformation: A Guide to the Role of a Business Architect
You're likely considering or already embarking on a digital transformation journey to keep your organization competitive and relevant....
10 views0 comments
Pete Coughlin
Feb 32 min read
Navigating the Digital Landscape: The Symbiosis of Reach, Frequency, and Omni-channel Strategies
In the fast-paced realm of digital marketing, success hinges on the ability to not only capture attention but also to sustain a...
9 views0 comments
Pete Coughlin
Jan 272 min read
Empowering Your Marketing Strategy with Martech Excellence
Martech (Marketing Technology) stands as a strategic linchpin, orchestrating and elevating marketing campaigns. In the face of time and...
4 views0 comments
Pete Coughlin
Jan 236 min read
'Breaking Science News' Communication Enhancements for Museum of Science, Boston (PRD). Enabled by CRM Platform
1. Introduction: Purpose: The Breaking News Communication Enhancement feature aims to seamlessly blend traditional and digital...
10 views0 comments
Pete Coughlin
Jan 122 min read
My Role at the Museum of Science, Boston "Routinely mitigating seemingly no-win scenarios to amicable resolution"
In my capacity as a Product Management Leader at the Museum of Science, Boston, I serve as the principal advocate for product management...
13 views0 comments
Pete Coughlin
Jan 62 min read
Customer Experience Management (CXM)
Customer Experience Management (CXM) is something I find crucial in business strategy. It involves creating positive and seamless...
15 views0 comments
bottom of page