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PETE COUGHLIN 

Creative Technologist

Business Architect 

Passionate about Crafting Remarkable Digital Products and Experiences

As a seasoned Creative Technologist, I am dedicated to the artistry of creating exceptional products and delivering unforgettable experiences. My expertise lies in the intersection of Customer Experience Management (CXM), Digital Transformation, and CRM Strategy. I specialize in guiding clients through business challenges with strategic insights, organizational development, optimization, and the adept utilization of technology best practices.

As a Business Architect, I align organizational strategies with processes and technology to achieve long-term goals. Collaborating with stakeholders, optimizing business processes, and integrating technologies are essential in my view. I find satisfaction in playing a vital role in change management by assessing impacts, fostering collaboration, and documenting business architecture. Through strategic analysis, I identify improvement opportunities, facilitate decision-making, and monitor key performance indicators, ultimately enhancing organizational efficiency and adaptability.

Key Focus Areas

  • Business Architecture: Aligning business strategy with operations, technology, and resources to design and optimize the structure of an organization for goal achievement and continuous improvement.

  • Customer Experience Management (CXM): Aiming to elevate customer satisfaction, loyalty, and engagement through innovative CXM strategies.

  • Digital Transformation: Leading businesses into the future by navigating the complexities of digital transformation, ensuring seamless integration and enhanced efficiency.

  • CRM Strategy: Crafting tailored Customer Relationship Management strategies that foster meaningful connections and drive business growth.

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